Tuesday, May 13, 2025, 10:05 AM - 10:30 AM
BRB Stage, Main Floor
Meet Marketing’s Most Dynamic Duo: Connected TV and Social 

Connected TV has gotten a lot of attention for transforming TV into a third, scalable performance channel, but did you know the medium can also amplify and revitalize social campaigns? Join MNTN and Maison MRKT as they explore how CTV’s benefits leap from screens to feeds. From how CTV’s “halo effect” boosts social campaign performance, to tips for generating new demand and making social ads more impactful, we’ll give you everything you need to grow your brand and find key customers on any device — from TVs, to phones, and everything in between. 

Kristen Navarro Annie Waskover